From Formula 1 to now AFL it seems more and more traditional sports are seeing a future in Esports with the Austrailian Football League showing interest in hosting an eSports tournament at the Etihad Stadium in Melbourne.

This seems to be following suite with the NBA that recently announced they will be hosting a tournament featuring teams that will hold the branding of 17 of the established NBA real life teams. It is believed that the AFL will be following this platform with AFL teams sponsoring or creating their own teams for the tourney which with will hopefully increase brand recognition and the sport as a whole in Austraila.

Australia currently has many globally recognised professional eSports teams that have competed on the global stage, for example, Tainted Minds and MindFreak have qualified for the final stages so with this endorsement hopefully more teams can gain popularity.

source: AFL


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